Connect with Clients Who Are Ready for Change
Therapy Intensive
Marketing MasterClass
Marketing That Feels Good and Does Good.
You’ve got the vision for intensives and what they could mean for your life and your practice.
You invested your time, money, and energy to launch them.
But now you’re coming across one MAJOR problem:
Where are the clients who want intensives?
And while you’ve heard there are people who value transformative work and are willing to pay premium private-pay rates… where are they?
Right now…
You wonder whether what you’re doing is good enough to attract the right clients.
You’d love perfect fit intensive clients—motivated, insightful, and ready to do the work.
But it feels like you’re talking to the wind.
You’ve poured hours into your website, only to hear crickets.
Social media feels like shouting into the void.
All you can think is: What am I doing wrong?
One thing is certain: You didn’t create your intensives just for fun!
You did it because you want to:
Increase your income.
Work less without a drop in earnings—or earn more without taking on more clients.
Save for retirement, pay off debt, buy a house, or finally spend more time living your life.
So why does marketing your intensives feel so hard, confusing, or completely out of reach?
👋 Hey, friend, you’re not alone.
Marketing is both an art and a science—and let’s be honest, it wasn’t covered in grad school. Yes, it takes some elbow grease at first, but with the right strategies, your marketing can run smoothly—almost on autopilot.
Here’s the truth:
Marketing your intensives doesn’t have to be overwhelming.
I have a marketing strategy you need to know about that works for you!
One that means…
Clients find you with ease—without you constantly hustling to be “seen.”
Your messaging speaks directly to their hearts, making you the obvious choice.
You’d finally have the freedom to focus on what you do best: facilitating transformation.
what would it mean to you
To be a total rockstar
when it comes to marketing your intensives…..
And…
Your website spoke directly to your clients—empathetically, compassionately, and confidently—making them feel ready to click that “Schedule a Free Consult” button.
You saw notifications pop up in your inbox: another contact form filled out, another client excited to work with you because they already know you’re the right therapist for them.
You felt empowered connecting with clients through video, blogs, and social media—not as a chore, but as an enjoyable way to share your work.
You no longer froze up during networking events or conversations with other therapists. Instead, you know exactly how to describe the work you do in a way that reflects who you are, what you value, and the incredible impact of your intensives.
You handed out your business card or flyer to referral sources with pride, knowing your website will impress them and potential clients alike.
The right marketing plan can help you…
Find the Right Clients at the Right Time—Because You’ve Created a Clear & Welcoming Path for Them to Follow!
Did you know…
Therapists with clearly defined messaging and marketing strategies consistently report higher rates of private-pay client inquiries?
Because Marketing is all about connection.
And with the right tools, you can build organic relationships that guide the right clients to the care they need, at the moment they need it most.
My Heart-Centered Approach to Marketing
An intentional approach to your marketing becomes a tool for connection, service, accessibility, and social justice.
Marketing as Connection
Marketing is about building meaningful relationships. It’s connecting to the heart and soul of your clients—showing them that you truly get it and can guide them toward more health and healing.
It’s also about building trust and collaboration within your professional community. By connecting with other therapists, providers, and community partners, you create a network of support where they naturally think of you when their clients need the transformative care you provide.
Marketing as Service
Marketing is an act of service. It’s about helping clients who are searching for care to find a therapist who is compassionate, qualified, and competent.
You know how transformative intensives can be. Your marketing isn’t about convincing someone to buy—it’s about sharing this powerful option and letting clients decide if it’s the right fit for them.
Marketing as Accessibility
For some clients, intensives aren’t just a preference—they’re the only way they can access therapy.
Think of shift workers like nurses or residents.
Those living with chronic illnesses or disabilities who need flexibility.
Busy parents or frequent travelers who can’t commit to weekly sessions.
By marketing your intensives, you’re opening doors for those who might otherwise feel therapy isn’t an option for them.
Marketing as Social Justice
Marketing can be an act of advocacy.
Clients have the right to self-determine the format of therapy that works best for them—but they can’t choose intensives if they don’t know they exist.
Intensives may be the better fit for:
Clients in rural areas who need specialty services and must travel.
Clients seeking identity-affirming therapy who don’t connect with local therapists.
When you share your intensives, you become a bridge—helping clients get the care they need, in the format that works best for them.
Marketing doesn’t have to feel self-serving, slimy, or fake.
Let me share my kind, considerate, advocacy-focused, heart-centered, & research-based approach with you instead.
introducing…
The Therapy Intensive Marketing MasterClass
This on-demand training is your step-by-step roadmap to creating a marketing strategy that works for YOUR practice.
Over the course of 3 actionable hours, you’ll learn everything to shift to a smarter way to market your business:
✔️ Mastering your messaging: The benefits of intensives & your intensive niche
✔️ Writing an Intensive Page on your website
✔️ Connecting with colleagues on an Adjunct Page
✔️ Getting the word out on Online Directories
✔️ Shining light on your intensives with social media
✔️ Building connections with potential clients through video and blogs
PLUS… walk away with the templates, scripts, and real-life examples of therapists out in the wild effectively marketing intensives today.
These are the exact strategies I used to transition to an Intensives-Only Practice—where a steady stream of inquiries allowed me to let go of weekly sessions and focus on what I love most.
(That’s me in Capetown, South Africa! And next year I’m headed to Costa Rica & Scotland. Travel is my passion and intensives have made it possible.)
Hi, I’m Steffeny…..
…a therapist, copywriter, copy coach, and founder of the Intensive Design Lab.
I support therapists to launch and grow intensives in their practices so they can work less, earn more, and help clients heal deeply.
After serving hundreds of therapists as a Copy Coach inside Anna Walker’s Confident Copy Program (learning from the best), I discovered the heart and soul of marketing. It’s not just about strategy; it’s about connection, clarity, and showing up authentically.
Intensives and marketing are my two favorite things!
Here’s what therapists just like you have said about this masterclass:
"I finally feel confident sharing my intensives online!"
"This MasterClass made marketing less scary and more doable."
"Steffeny’s strategies helped me book my first intensive client within weeks."
I’ll be honest with you…
Yes, you could spend months trying to figure out marketing intensives on your own.
Reading endless blogs and Googling “how to market therapy intensives.”
Signing up for courses that don’t really speak to therapists or intensives.
Spending hours on trial-and-error tactics that lead to more frustration than results.
But who’s got time for that, really?
And honestly how long would it take?
Think of the hours you’d spend hunting around the internet (overwhelm much?), and when you really think about it, time is money—so how much are you “spending” by trying to go at it alone?
Listen friend, there is another way.
In just 3 hours with me, you can learn strategies that actually work—because I’ve used them myself. And let’s not mention the ready-to-use templates that go along with this masterclass!
These are the same strategies that helped me book 3-Day Intensive Packages priced at over $5,000. 🥳
And now, I want to share them with you.
Let’s Journey Together:
Join Me in The Therapy Intensive Marketing MasterClass
Here’s what you’ll get:
Lifetime access to the Therapy Intensive Marketing Masterclass (3 hours of actionable training!)
Proven strategies to attract private-pay clients, grow your practice, and market with confidence.
Tools and templates to simplify your marketing process.
A clear path to connecting with the clients who need you most.
💥 Plus, an EXCLUSIVE offer 💥
I’m actively transforming this on-demand training into an even more comprehensive course—and when you buy now, you’ll automatically get access to all future updates and upgrades at no additional charge.
As the course grows, so will the price—so this is the perfect time to lock in your access and start implementing the strategies that work.
Valued at $$$$, and rising!
Yours today for…..
A one-time payment of
$397
3 payments of
$147
Don’t wait—this deal is for early adopters and will go up soon!
Kind Words from Friends
"This was a game-changer for my practice."
"I didn’t think marketing could be so simple and effective."
"Now I’m confident and excited to market my intensives—it’s no longer overwhelming!"
This is your chance to make your marketing an extension of your healing work and service to the world.
My Promise to You
I believe so strongly in the value of this MasterClass that I’m offering a no-risk guarantee. If you don’t walk away with actionable strategies to market your intensives, email me at hello@intensivedesignlab.com within 14 days, and I’ll make it right—or refund you the cost.
I’m here to help you
Create a marketing plan that not only works but also truly serves you & your future clients!
Not totally sure if the Therapy Intensive Marketing Masterclass is right for you? Send me an email at hello@intensivedesignlab.com and let’s talk it out.